On the occasion of Grupo Planeta’s 70th anniversary, a commemorative logo is created to accompany the brand without altering the original identity. The “70th Anniversary 1949–2019” logo is built continuously with the corporate logo, units by a diagonal line that evokes the pages of an open book.
The project included the creation of the logo and the application of the brand to all corporate elements, ensuring a coherent and recognizable implementation in all supports.
