Promotional video project developed in a comprehensive manner: from the conceptualization of the idea and the story, the definition of the scale and the guide, to the art direction, the muntage and the final piece.
The video presents the new ECO line from VELCRO® Brand, focused on the most sustainable fixation solutions in the textile sector.
He has worked on the project with a completely coherent, careful approach, rhythm and visual language to convey the concept of the product and its values in a clear and direct way.
A piece designed not only to explain, but to position and give shape to the brand discourse.
