Global project that covers the entire publication process of the Value Creation Ratings studies: from the conceptualization and creation of the visuals, the development of the scorecards (more than 1,000 corporate fits), the complete editorial process, to the definition and production of PowerPoint presentations with animations, the website and the coordination of the team (social media, backend, frontend and technical development).
Developed in collaboration with the University of St. Gallen and the Foundation for Value Creation, the VCr is an analysis model that evaluates how companies create or demonstrate extreme value, based on a robust system of metrics and indicators that allows the performance of business models to be compared on a global scale.
The objective is to provide a new reading on business growth, identifying which models generate sustainable value and who operate from transfer or extraction.
A complex and transversal project, where the design acts as a system: structure, gives sense and makes a high volume of data accessible, converting it into useful and actionable connections.
In this context, we have developed our own eina for the generation of graphics and visualization of data, capable of adapting to any base of data, regardless of its complexity. This allows you to automate the construction of graphics, generate interactive visualizations and ensure visual consistency throughout the system, facilitating the exploration, comparison and constant updating of data.
The complete VCr 2025 book can be consulted here.
